If you're looking to deliver extraordinary user experiences that respect, resonate with, and attract a diverse customer base, you've come to the right place!
Pause and Effect is an inclusive design and imagination company. We partner with forward-thinking teams that are ready to reimagine their products, services and technology through the lens of inclusion, justice and planet responsibility.
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We are a team of anti-oppression consultants, designers, and eco futurists. We believe that organizations have the power to create access, change systems and radically reimagine possibilities through thoughtful and responsible design. If the system has been designed to oppress, it can be redesigned to liberate.
Work With Us
Outschool - Product Design Process Audit
Outschool reached out to Pause and Effect to support with answering the following question: How might Outschool's product design process be enhanced through an equity and inclusion lens?
Daiya Foods - Horizon Scan and Impact Opportunity Mapping
Daiya is an industry leader in plant-based foods. They partnered with Pause and Effect to explore the question: How does the plant-based food industry need to shift in order to account for social, economic, and climate changes now and in the future?
Social Media Influencer and Penguin Random House Publishing
With an awareness of culinary cultural appropriation, our client wanted to ensure that their recipes and cookbook were not causing harm or offense to racialized people and those who belong to non-western cultures.
We help impact-driven organizations design their products, services, programs and workplaces with the wellbeing of people, planet and future generations in mind.
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Rooted in self-compassion, this experience guides learners to shift beliefs and behaviours to align with one’s core values. Unpacking Culture is a cohort of inquisitive learners eager to empower themselves to connect the dots between our individual journeys and our cultural frameworks. By understanding dominant cultural frameworks, worldviews, and societal structures we deconstruct the “why” and “how” of our current global systems and provide the tools to shift into the “what’s next”.
The Pause and Effect team designed and executed a thoughtful audit of our product development process. They were able to summarize many trends into a cohesive report, helping us concretely identify and name gaps we previously felt but couldn't quite put our finger on. Their audit helped us begin important conversations on how we can create a more inclusive customer experience at Outschool. We were so happy with the audit that we are continuing to work with Pause and Effect to address some of the product, research and marketing gaps they identified.
Design Lead
What It Truly Means To Think Outside The Box
Harvard Business Review
The Starting Point For Building Inclusive Products
Forbes
“To me, average, or normal is just code for privilege.”
Vancouver Tech Journal
